Strategy and Storytelling
I help luxury, lifestyle, and purpose-led brands tell bolder stories and build smarter social strategies.
The internet has never been more overflowing with content and noise. Cutting through it is harder than ever—but not impossible.
My work is rooted in cultural context and empathy. With a guiding ethos that marketing should be human.
With over 10 years of content and social activations for global names like Stella McCartney, Ottolenghi, and JOSEPH Fashion, I bring a journalist’s eye, a strategist’s brain, and a deep personal belief in the power of meaningful content.
Whether you're launching something new or refreshing an established brand, I work with founders, brand teams, and agencies to create clarity, shape bold ideas, and turn vision into action.
Services
Strategy Packages
Perfect for brands that need swift direction. I’ll audit your existing content and social presence, uncover what’s not working, and build a clear, actionable strategy aligned to your goals and brand mission.
Includes: social + content audit, strategic roadmap, content pillars, tone of voice, platform recommendations, and more.
Storytelling and Campaigns
Got a product or brand you’re struggling to bring to life? I help you shape bold, human ideas—from social-first campaigns to evergreen content themes that connect and convert.
Includes: creative concepting, 360-campaign marketing mapping, social-first strategy and implementation
Consulting and Collaboration
Need a partner in crime, or a second brain to help spice up a deck before it hits the C-suite? I work as an embedded strategic collaborator with founders, internal teams, and agencies to bring clarity and creative thinking to big and small projects.
Includes: strategic workshops, internal upskilling, deck refinement, creative consultations
Build Your Own Package
Not sure what you need?
I tailor packages to suit your brand’s current and ongoing needs across social, content, and influencer marketing. You can book me for one-off projects, ongoing consulting, or creative collaboration alongside your team or agency.
- Shona Campbell, CMO at Ottolenghi.
“Hannah quickly grasped the nuances of our industry and provided invaluable advice for myself and the team. With a productive mix of short-term easy goals that we implemented within days and also insightful strategic thinking for our future. A mini agency in a person.”
- Sarah Clark, Senior Vice President EMEA Lululemon