Strategy and Storytelling 

I help luxury, lifestyle, and purpose-led brands tell bolder stories and build smarter social strategies.

The internet has never been more overflowing with content and noise. Cutting through it is harder than ever—but not impossible. 

My work is rooted in cultural context and empathy. With a guiding ethos that marketing should be human.

With over 10 years of content and social activations for global names like Stella McCartney, Ottolenghi, and JOSEPH Fashion, I bring a journalist’s eye, a strategist’s brain, and a deep personal belief in the power of meaningful content.

Whether you're launching something new or refreshing an established brand, I work with founders, brand teams, and agencies to create clarity, shape bold ideas, and turn vision into action.

Services

Strategy Packages

Perfect for brands that need swift direction. I’ll audit your existing content and social presence, uncover what’s not working, and build a clear, actionable strategy aligned to your goals and brand mission.

Includes: social + content audit, strategic roadmap, content pillars, tone of voice, platform recommendations, and more.

Storytelling and Campaigns

Got a product or brand you’re struggling to bring to life? I help you shape bold, human ideas—from social-first campaigns to evergreen content themes that connect and convert.

Includes: creative concepting, 360-campaign marketing mapping, social-first strategy and implementation

Consulting and Collaboration

Need a partner in crime, or a second brain to help spice up a deck before it hits the C-suite? I work as an embedded strategic collaborator with founders, internal teams, and agencies to bring clarity and creative thinking to big and small projects.

Includes: strategic workshops, internal upskilling, deck refinement, creative consultations

Build Your Own Package

Not sure what you need?

I tailor packages to suit your brand’s current and ongoing needs across social, content, and influencer marketing. You can book me for one-off projects, ongoing consulting, or creative collaboration alongside your team or agency.

Case Study 01

SECTOR: Luxury Interiors & E-commerce
PROJECT: Social & Content Strategy + 'At Home With' Series

THE BRIEF: As OKA expanded globally, the brand needed to modernise its digital content and drive e-commerce performance through social-first storytelling.

MY ROLE:

  • Created and led a global content and social strategy

  • Concepted and delivered the high-performing ‘At Home With’ interview series

  • Introduced UGC and social commerce strategy tied to product launches

IMPACT:

  • 171% revenue increase through optimised social commerce

  • Social series outperformed annual brand campaign by 510%

  • 241% rise in engagement and 185% increase in email revenue

Case Study 02

SECTOR: Food & Hospitality
PROJECT: Social and Content Strategy Overhaul

THE BRIEF: Ottolenghi wanted to increase brand awareness and connection across its digital channels while reflecting its values in a more human, culturally resonant way.

MY ROLE:

  • Led a full content and social media audit

  • Developed a refreshed strategy rooted in authenticity and diverse storytelling

  • Created tools and frameworks to grow brand love in existing and new business territories.

IMPACT: Positioned Ottolenghi as a social-first storytelling brand, with a clear voice and purpose across platforms.

Case Study 03

SECTOR: Fashion & Retail
PROJECT: Social & Content Strategy

THE BRIEF: JOSEPH needed to drive better engagement, sales, and customer acquisition via more modern, social-first storytelling.

MY ROLE:

  • Provided competitor benchmarking and a social content audit

  • Worked with the Head of Visual to create a fresh content approach

  • Advised marketing and comms teams on seasonal creative direction and cross-channel strategy

IMPACT: Modernised JOSEPH’s content without losing the brand’s DNA, increasing engagement and brand resonance across platforms.

- Shona Campbell, CMO at Ottolenghi.

“Hannah quickly grasped the nuances of our industry and provided invaluable advice for myself and the team. With a productive mix of short-term easy goals that we implemented within days and also insightful strategic thinking for our future. A mini agency in a person.”

- Sarah Clark, Senior Vice President EMEA Lululemon

“Hannah is a one-woman powerhouse! Prolific in her generation of relevant and engaging content ideas, I urge her to keep pushing boundaries which may make people a little uncomfortable – this is always a good sign that you are onto something potentially great.”